Film Audience - Target Audiences

'Target aundience' refers to a specific group of people that a product being sold is aimed at. In media, this means the film makers aiming their films at a specific group. The target audience can be due to gender, age, marital status, etc. or a combination of more than one of these.

Harry Potter and the Philosopher's Stone's film audience is children and teenagers. This is clear by the setting of the film, the actors, the storyline and also the language used. The poster advertising the release of the film also indicates this target audience.

The colour of the poster would attract the attention of children and teenagers. As well as the bright colours, the background would also appeal to children. The clouds and castle-like building being key components. As the actors are young, this also attracts the target audience. 

The target audience of the action thriller "In Time" is young adults, specifically men. This is shown in the colours of the poster, the font and the gun being held by the woman. As well as these aspects, the actors starring in this film also influence the audience.

Research Genre, Subgenre and Audience

Genre, Subgenre and Audience


Definition of Genre: 
The theme of the film which has shared common characteristics. For example Horror, Action and Comedy

Definition of Subgenre:
The genre in the genre. For example the second genre of the film which lies beneath the main genre such as Romantic Comedies. The subgenre is comedy because its the genre in the romantic film.

Definition of Target Audience:
The group of categorised people you target to watch the film. For example teenagers, males or females, old people. It is who you make the film for really.

Genre and Subgenre

Action Thriller

Target Audience
Middle age adults

What were the key signifiers?
The colour of the font, positioning of the characters and background "spy".

Genre and Subgenre
Psychological Thriller

Target Audience
Young Adults

What were the key signifiers?
The actors, the font, facial expressions and the weird picture with the two little girls.






Genre and Subgenre
  Action Thriller

 Target Audience
 Males and teenagers

What were the key signifiers?
The gun, the young actors and the bright colours of the poster.

Genre and Subgenre

Action Comedy

Target Audience

Teenagers

What were the key signifiers?
The title, the actors, bright colours, slogan and the position of the characters.

Genre and subgenre

Romantic Thriller

Target Audience

Middle aged adults

What were the key signifiers?

A woman on the bed, the mans sad facial expression and the colours of the poster.

Genre and Subgenre

Romantic Comedy

Target Audience

Girls

What were the key signifiers?

The title, the actors and there facial expressions and the bright colours.

Genre and Subgenre

Fantasy Adventure

Target Audience

Children and teenagers

What were the key signifiers?

The setting is in a forest and the font used and the characters actions.

Genre and Subgenre

Action Thriller

Target Audience

Middle aged adults

What were the key signifiers?

The gun, the layout of the text and flag as background and the arrangement of the characters.

Genre and Subgenre

Genre refers to a class or category, having a particular form, content or technique. In media, films are grouped into categories such as Thrillers, Comedies, Horrors, Dramas, Westerns and Crime and Gangster.
Subgenre is a lesser or subordinate genre. For example; thriller films can be categorised into more specific genres, such as psychological thriller, action thriller and romantic thriller.


Psychological thrillers are films such as:
Dream House

Action thrillers are films such as:
Taken 2

Romantic thrillers are films such as:
Unfaithful

Scarface - Gangster

The Texas Chainsaw Massacre - Horror

Hangover - Comedy

Goodfellas - Drama

Cat Ballou - Western

Film Conventional title orders

The Order of the title sequences

Most film openings share a similiar begining with the conventional order the choose. In the conventional order of the title sequence within a film the production company's identity appears first and then after the distrubution company's identity appears. The 2 identity's are shown at the very beggining of the film because without them the film would not exist and by putting them at the start of the order they are getting the credit they recieve.

1. Production Company Identity
2. Distribution Company Identity
3. Distribution Company Title
4. Production Company Title
5. Actor 1 (Star)
6. Actor 2 (Star)
7. Film Title
8. Actor 3
9. Actor 4
10. Casting
11. Costume
12. Music Supervisor
13. Music by
14. Edited by
15. Production Designer
16. Director of Photography
17. Executive Producer
18. Written by
19. Director

The film "Panic Room" is a great example of how a typical film should start with all the credits. It is an example of the order of the title sequences starting with the production company identity all the way through till the Director which is at the end of the title sequence:

The conventional order of a title sequence

Order Of Title Sequence

In the title sequence, there is a lot more importance to the order in which the credits come up even if it seems like there isn't. It is also important how many times a certain name comes up in the title sequences for example the distributors company name might come up 3 times where as an actors name will only come up once. This is because as the distributors they normally would have paid the most money for the film to actually be made and seen in cinemas so they have priority and authority over when and how many times the company name comes up.
This is why the order of title sequences are important.
1) you will almost always have the production and distribution companies name come up, and they are usually in a stand alone title sequence and are ordered in how helpful they were in the making of the film. All this is done for promotional reasons, giving people credit and saying thank you for taking part in this film.

2) you will either have some actors names depending on how big they are, or what normally comes second the film title. The film titles will also come in a stand alone title sequence most of the time, but always in big bold letters, bigger than any other title in the whole opening.
2) you will either have some actors names depending on how big they are, or what normally comes second the film title. The film titles will also come in a stand alone title sequence most of the time, but always in big bold letters, bigger than any other title in the whole opening.


The common order of a title sequence is as followed: 

- Production Company Ident
- Distribution Company Ident
- Actor 1
- Actor 2
- Actor 4
- Actor 5
- Crew: Casting by
- Crew: Costume Designer
- Crew: Music supervision
- Crew: Music by
- Crew: Editing by
- Crew: Product Designer
- Crew: Director of Photography
- Executive Producers
- Producer

- Distribution Title- Production Title
- Film Title- Actor 3

- Writer
- Director

Conventional Order of a Title Sequence

The film openings which I have watched follow a conventional order. In the conventional order of a title sequence, the production company's identity and name is the first item to appear on the screen. This is then followed by the distribution company's identity and name. These two are the first items to be shown as they are the reason why the film exists - the films have been funded and distributed by these companies. Below is a chronological list of the rest of the items which appear in a title sequence:

• Production company ident
• Production company titles
• Distribution company ident
• Distribution company title
• Other production companys
• Cast (main actors/actresses)
• Film title
• Cast
• Casting
• Costume
• Music Suprevisor
• Music by
• Editor
• Prod design
• Director of photography
• Writer
• Director

The film 'Panic Room' follows the conventional order of title sequences well

Production & distribution company ident

Production company title

 Production company 2

 Production company 3

 Actor 1

Actor 2

 Actor 3

 Film title

 Actor 4

 Actor 5 & 6

 Actor 7 & 8

 Casting

Costume

Music by

Editors

 Production designer

 Directors of photography

 Producers

 Writer

Director

Arlington Road Final

This is our final version of this film...