Film Audience - Target Audiences

'Target aundience' refers to a specific group of people that a product being sold is aimed at. In media, this means the film makers aiming their films at a specific group. The target audience can be due to gender, age, marital status, etc. or a combination of more than one of these.

Harry Potter and the Philosopher's Stone's film audience is children and teenagers. This is clear by the setting of the film, the actors, the storyline and also the language used. The poster advertising the release of the film also indicates this target audience.

The colour of the poster would attract the attention of children and teenagers. As well as the bright colours, the background would also appeal to children. The clouds and castle-like building being key components. As the actors are young, this also attracts the target audience. 

The target audience of the action thriller "In Time" is young adults, specifically men. This is shown in the colours of the poster, the font and the gun being held by the woman. As well as these aspects, the actors starring in this film also influence the audience.